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DISCLAIMER

Updated 08-10-2006

Brief Google Update List
The Sand Box

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George CarlinÀÇ 7°¡Áö ´Ü¾î(sh*t µî TV¿¡¼­ ¾µ ¼ö ¾ø´Â ¸») µî ¹æ¼Û¿¡¼­ ¾µ ¼ö ¾ø´Â ¸», ±×¸®°í 150°¡Áö ´Ü¾î µîÀÌ´Ù. ½º½º·Î¸¦ ¸ð¿åÇÏÁö ¸» °Í. ¶ÇÇÑ Á¤»óÀûÀÎ ´Ü¾î¶óµµ word juice³ª word love¿Í °°ÀÌ Á¶ÇÕÇϸé ÀÌ»óÇÑ ¶æÀÌ µÇ´Â ÇüÅ·ΠÁ¶ÇÕÇÏÁö ¸» °Í.

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45

µ¶ÀÌ µÇ´Â ´Ü¾î

ŸÀÌƲ ÅÂ±× µî¿¡ ÀÖ´Â "Links" °°Àº ´Ü¾î. Adsense¿¡ µ¶ÀÌ µÇ´Â ´Ü¾îµé. ÀÌ ¹úÄ¢Àº ¿ÏÈ­µÇ¾úÀ½. - ÀÌ·± ´Ü¾îµéÀÌ Á¤»óÀûÀÎ ¹®¸Æ¿¡¼­ ³ªÅ¸³¯ ¼ö ÀÖ°í ¹®Á¦°¡ ¾øÀ» ¼ö ÀÖÀ½. ±×·¯³ª Á¶½ÉÀº ÇÊ¿äÇÔ.

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46

°úµµÇÑ ±³Â÷¸µÅ©

- °°Àº C ºí¶ô(IP=xxx.xxx.CCC.xxx) ³»¿¡¼­
µ¿ÀÏ À¥È£½ºÆ® ¼­¹ö¿¡ ¸¹Àº »çÀÌÆ®µéÀ»(¿¹¸¦ µé¾î 10°³ ÀÌ»ó), °úµµÇÑ ±³Â÷¸µÅ©´Â ¹ÎÁÖÀûÀÎ ÅõÇ¥¹æ½Ä¿¡ À§¹èµÊ. ã¾Æ³»±â ½¬¿ì¸é ¹ú¹Þ±âµµ ½¬¿öÁü..
"ÀÌ ¹úÄ¢Àº ·ÎÄà ¼­¹ö¿¡ È£½ºÆÃµÈ ÀÛÀº ¼ýÀÚÀÇ »çÀÌÆ®µé¿¡´Â Àû¿ëµÇÁö ¾Ê´Â´Ù" .. (10°³ ¹Ì¸¸ Á¤µµ¸¦ ¾ê±âÇÏ´Â ºÐÀ§±â) . . . . ±¸±ÛÀÇ Matt Cutts 2006³â 7¿ù

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47

´Ù¸¥ µµ¸ÞÀο¡¼­ À̹ÌÁö³ª ³»¿ëÀÇ ÀüºÎ ¶Ç´Â ÀϺθ¦ µµ¿ë

ÀúÀÛ±Ç Ä§ÇØ - ±¸±ÛÀº ½Å°íµÈ ÄÉÀ̽º¿¡ ´ëÇØ °­ÇÏ°Ô ¹ÝÀÀÇÔ
ref egol
File Google DMCA

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48

Å°¿öµå·Î Àܶà ä¿ì±â(Å°¿öµå ½ºÅÍÇÎ) ±âÁØ ÃÊ°ú

³»¿ëÀÌµç ¸ÞŸÅ±×, alt ÅؽºÆ®µç Å°¿öµå·Î ²Ë ä¿ì¸é °Ë»ö¿¡¼­ ¹èÁ¦µÊ

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49

Å°¿öµå Èñ¼®(Keyword dilution)

ÇÑ ÆäÀÌÁö¿¡ ³Ê¹« ¸¹Àº ¼­·Î ¹«°üÇÑ Å°¿öµåµéÀ» ÃÖÀûÈ­ÇÏ·Á°í Çϸé,
ÁÖÁ¦¸¦ È帮°í Á¤¸» Áß¿äÇÑ Å°¿öµåµéÀÇ Áß¿äµµ¸¦ ¶³¾î ¶ß¸².

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50

ÆäÀÌÁö ÆíÁý - ÀÏ°ü¼ºÀ» ¶³¾î¶ß¸± ¼ö ÀÖÀ½

±¸±Û ƯÇã -
±¸±ÛÀº ÀÌÁ¦ »õ·Î¿î ij½¬¿Í ¸î°¡Áö ±¸¹öÁ¯ÀÇ Ä³½¬¸¦ ¸ðµÎ Âü°íÇÑ´Ù.
ÃÖÀûÈ­¸¦ ½ÃµµÇÏ´Â »ç¶÷À» ¾î·Æ°Ô Çϱâ À§ÇØ ±¸ÇöµÈ °Í. ÃÖ±Ù¿¡ Å°¿öµå³ª ÁÖÁ¦¸¦ º»ÁúÀûÀ¸·Î ¹Ù²Ù´Â ÆíÁýÀ» ÇÑ ÀÏÀÌ ÀÖ´Ù¸é °Ë»ö°á°ú ·©Å·ÀÌ ¿äµ¿Ä¥ ¼ö ÀÖÀ½À» °¢¿ÀÇÒ °Í.

6 - 7

51

ÄÜÅÙÃ÷ º¯°æ ºóµµ

±¸±Û ƯÇã - ³Ê¹« ÀæÀ¸¸é ¾È ÁÁ´Ù

32, 33

52

¾ÞÄ¿ ÅؽºÆ®ÀÇ ½Å¼±µµ

±¸±Û ƯÇã - ³Ê¹« ÀÚÁÖ ¹Ù²î¸é ¾È ÁÁ´Ù

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53

µ¿Àû ÆäÀÌÁö

Problematic - know pitfalls - URL ±æÀÌ´Â ÁÙÀÌ°í º¯¼ö °¹¼öµµ ÁÙÀÏ °Í (". . 2°³³ª 3°³¸¦ ³ÑÁö ¸» °Í", M.Cutts July 2006), ¼¼¼Ç ID´Â »¬ °Í

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54

°úµµÇÑ ÀÚ¹Ù½ºÅ©¸³Æ®

¸®´ÙÀÌ·ºÆ®³ª ¸µÅ©¼û±â±â ÇÏÁö ¸» °Í

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55

Ç÷¡½Ã ÆäÀÌÁö - ¾È µÊ

°Ë»ö¿£Áø ½ºÆÄÀÌ´õ´Â Ç÷¡½Ã ÄÜÅÙÆ®¸¦ ÀÐÀ» ¼ö ¾øÀ½
HTML·Îµµ Á¦°øÇÏ´øÁö, Æ÷±âÇÏ´øÁö.

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56

ÇÁ·¹ÀÓ »ç¿ë

½ºÆÄÀÌ´õ°¡ ÆÛ°¡´Âµ¥ ÇÁ·¹ÀÓÀÌ °®´Â ¹®Á¦Á¡ - ¾ÆÁ÷µµ ±×·¸´Ù

-

57

·Îº¿ ¹èÁ¦ "no index" ű×

ÀǵµÀûÀÎ °Ë»ö¿£Áø ³ëÃâ ¹æÁö

-

58

´ÜÀÏ Çȼ¿ ¸µÅ©

»¡°£ ºÒ - ÀÌÀ¯´Â ´ÜÇϳª - a sneaky link.

-

59

º¸ÀÌÁö ¾Ê´Â ÅؽºÆ®
(±¸±ÛÀº ÀÌÁ¦ ÀÌ·± ÆäÀÌÁöµé¿¡ ¹úÄ¢À» Àû¿ëÇÏ´Â °Í °°À½)

OK - ¹úÄ¢ ¾øÀ½ - ±¸±ÛÀº ÅؽºÆ®¸¦ º¸ÀÌÁö ¾Ê°Ô ÇÏÁö ¸¶¶ó°í Ãæ°íÇÏ°í ÀÖÀ½.
¸ðµç °÷¿¡¼­ ÇÏÁö ¸»¶ó°í ÇÏÁö¸¸ - ¹úÄ¢ÀÌ Àû¿ëµÈ °ÍÀº ¾øÀ½. (º¸ÀÌÁö ¾Ê´Â ÅؽºÆ®¶ó´Â °ÍÀº ¹è°æ°ú ¶È°°Àº ±ÛÀÚ»öÀ¸·Î ¹æ¹®ÀÚ´Â º¼ ¼ö ¾øÀ¸³ª, °Ë»ö¿£Áø ½ºÆÄÀÌ´õ¿¡°Ô´Â º¸ÀÌ´Â ÅؽºÆ®¸¦ ¸»ÇÔ.)

-

60

°ÔÀÌÆ®¿þÀÌ, µµ¾î¿þÀÌ ÆäÀÌÁö

(µµ¾î¿þÀÌ ÆäÀÌÁö°¡ °Ë»ö°á°ú¿¡¼­ »ç¶óÁö°í ÀÖÀ» »Ó¸¸ ¾Æ´Ï¶ó ¸ÞÀÎ ÆäÀÌÁöµµ ¹úÄ¢À» ¹Þ´Â º¯È­°¡ º¸ÀÓ - ÁÁÀº Çö»ó.)

OK - No penalty - Google advises against this.
±¸±ÛÀº ÀÌ·± ÆäÀÌÁö¿¡ º¸»óÀ» Áֱ⵵ ÇÏ¿´À½.
Multiple entrance pages in the top ten SERPs - I see it daily. There they are at #2, with their twin at #5 - 6 months now. Reported numerous times.

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61

Áߺ¹µÈ ÄÜÅÙÃ÷ (Àڱ⠰Í)
Duplicate content (THEIR'S) below (Highjack)

OK - No penalty - Google advises against this.
±¸±ÛÀº Çϳª¸¦ ¼±ÅÃÇÏ¿©(º¸Åë °¡Àå ¸ÕÀú »ý±ä °ÍÀ» ¼±È£), °Ë»ö°á°ú »óÀ§·Î ¹Ð¾î³õ°í, ´Ù¸¥ °ÍÀº ÇÏÀ§·Î ³»¸°´Ù. ÇöÀçÀÇ ÈÉÄ£ ÄÜÅÙÃ÷¿¡ ´ëÇÑ Å« À̽´´Â µµµÏÀÌ ¿À¸®Áö³Î ÄÜÅÙÃ÷º¸´Ù »óÀ§ÀÇ À§Ä¡¸¦ °¡·Îä´Â ¹®Á¦ÀÌ´Ù.

-

62

HTML ÄÚµå±ÔÄ¢ À§¹Ý
(±¸±ÛÁ¶Â÷µµ W3C À¯È¿¼º°Ë»ç¿¡¼­ ¿ä±¸µÇ´Â DOCTYPE ¼±¾ðÀ» »ç¿ëÇÏÁö ¾Ê´Â´Ù.)

Áß¿äÇÏÁö ¾ÊÀ½ - ±¸±ÛÀº ±ÔÄ¢À» ÁؼöÇÒ °ÍÀ» Ãæ°íÇÏ°í ÀÖÀ½.
W3C üũ¸¦ Çغ¸¸é ÀÌ ÆäÀÌÁö´Â ¿ÏÀüÈ÷ ¾û¸ÁÀÌ´Ù.
´Ü¼øÇÑ HTML À¯È¿¼ºÈ®ÀÎÀº Çʼö´Â ¾Æ´Ô(±Ç°í»çÇ×).

-

»ó±â ³× °¡Áö Ç׸ñÀº ³í¶õÀÌ ¸¹À¸¹Ç·Î ÄÚ¸àÆ®¸¦ Ãß°¡ÇÔ:
±¸±ÛÀÌ À¥¸¶½ºÅÍ°¡ ÇൿÇϱ⸦ ÇϹٶó´Â ¿©·¯°¡Áö ¹æ½ÄÀÌ ÀÖÁö¸¸ ÄÜÆ®·ÑÇÏÁö ¸øÇÔ. À¯ÀÏÇÑ ´ë¾ÈÀº ±Ç°í¿¡ ´ëÇÑ À§¹ÝÀÌ ½Å¼ÓÇÏ°í °­·ÂÇÑ ¹úÄ¢À» ¹Þ°ÔµÈ´Ù°í °ÌÀ» ÁÖ´Â ÀÏ ¹Û¿¡ ¾øÀ½.
(This is somewhat dated - G is getting around to fixing these things.)

ÀÌ°ÍÀº ÀϹÝÀûÀ¸·Î, À¥¸¶½ºÅ͵éÀ» ÁÙ ¼¼¿ì´Âµ¥ È¿°úÀûÀÌ´Ù. ÀÌ°ÍÀÇ ¹®Á¦´Â ±ú¾îÀÖ´Â À¥¸¶½ºÅ͵éÀÌ °ø½ÄÀûÀÎ ¹ßÇ¥³»¿ë¿¡ ´ëÇÑ °è¼ÓµÇ´Â µÎµå·¯Áö´Â ¿¹¿ÜµéÀ» ±Ý¹æ ã¾Æ³½´Ù´Â °ÍÀÌ´Ù.

±¸±ÛÀÌ ¹®Á¦¸¦ "ó¸®"Çϴµ¥ °üÇÑ ¸¹Àº ÀÏÈ­µéÀÌ ÀÖ´Ù. ±¸±ÛÀº ±×µéÀÌ "¼øÀ§ Á¦°í"¸¦ Á¶ÀÛÇÒ ¼ö ¾ø´Ù°í ¾ê±âÇÏÁö¸¸ ÀÎÀ§ÀûÀ¸·Î °Ë»ö°á°ú¿¡¼­ ¹èÁ¦µÇµµ·Ï ÇÏ´Â °ÍÀÌ ºÒ°¡´ÉÇÏ´Ù´Â ¾ê±â´Â ¾ø´Ù. ±×·± ÀÏÀº È®½ÇÈ÷ ÀϾ´Ù. ±×·¸Áö ¾Ê´Ù°í ¹ÏÀ¸¸é ³Ê¹« ¼øÁøÇÑ °ÍÀÌ´Ù. °¡Àå ºÒÄèÇÑ Æĸ®µéÀ» ÂѾƹö¸®°í ½ÍÁö ¾ÊÀ»±î? ³ª¶ó¸é ±×·² °ÍÀÌ´Ù.

ÇØ¾ß ÇÒ °¡Àå À¯ÀÍÇÑ ÀÏÀ» °áÁ¤ÇÏ´Â °ÍÀº ÈξÀ ½¬¿öÁö°í ÀÖ´Ù. ±¸±ÛÀÇ ¹úÄ¢, °Ë»ö°á°ú ¹èÁ¦¸¦ ÇÇÇϵµ·Ï ³ë·ÂÇÏ´Â ÀÏÀÌ ±×°ÍÀÌ´Ù.

Top of page

3. Alleged Æ÷ÁöƼºê ¿ÀÇÁÆäÀÌÁö SEO ±¸±Û·©Å·¿ä¼Ò (43)
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Æ÷ÁöƼºê
¿ÀÇÁÆäÀÌÁö SEO ¿ä¼Ò

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INCOMING LINKS :

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63

ÆäÀÌÁö·©Å©

´ç½ÅÀÇ »çÀÌÆ®·Î ¸µÅ©ÇÑ ¸µÅ©ÀÇ ¼ö¿Í Áú¿¡ ±Ù°ÅÇÔ.
±¸±Û¿¡¼­ ¸µÅ©¸¦ Ä«¿îÆ®ÇÏ¸é ½ÇÁ¦ÀÇ ¹é¸µÅ©º¸´Ù ÀûÀº ÀϺθ¸ Ç¥½ÃµÊ. ÆäÀÌÁö·©Å©°¡ 4º¸´Ù Å« ÆäÀÌÁö¸¸ Ç¥½ÃÇؼ­ ±×·± °Í ¸»°íµµ º¹ÇÕÀûÀÎ ÀÌÀ¯°¡ ÀÖ´Â °ÍÀ¸·Î º¸ÀÓ.

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64

ÆäÀÌÁö·Î ¿À´Â ¸µÅ©(¹é¸µÅ©) ¼ö 

°ú°Å°æÇèÀ¸·Î FASTÀÇ °Ç¼ö°¡ °¡Àå Á¤È®ÇØ º¸ÀÓ (http://www.alltheweb.com/).
Áö±ÝÀº ¸ðȸ»çÀÎ ¾ßÈÄ°¡ ´õ Á¤È®.

¾ßÈÄ°Ë»ö¿¡¼­ ´ÙÀ½°ú °°ÀÌ ÀÔ·Â:
linksite:www.domain-name.com
linkdomain:www.domainname.com

MSNµµ Çغ¸¶ó -
http://beta.search.msn.com/
°Ë»ö¾î link:www.domainname.com

ÇöÀçÀÇ ÀüÇüÀûÀÎ ¹é¸µÅ© º¸°í°Ç¼ö ºñÀ² -
±¸±Û - 30 links
MSN - 1,000 links
Yahoo - 3,000 links

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65

ÆäÀÌÁö·©Å©°¡ 4ÀÌ»óÀÎ ÆäÀÌÁö·ÎºÎÅÍ ¿À´Â ¸µÅ©

±¸±ÛÀÌ °ú°Å¿¡ °Ë»ö°á°ú¿¡ Ç¥½ÃÇß´ø °Ç¼ö. Áö±ÝÀº °ÅÀÇ ·£´ýÇÏ°Ô Ä«¿îÆ®Çؼ­ Ç¥½ÃÇÏ´Â °Íó·³ º¸ÀÓ.

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66

¹é¸µÅ© Áõ°¡¼Óµµ
(°¡Á¡¿ä¼Ò¿´À½ ... Martha)

±¸±Û ƯÇã
¸µÅ© Áõ°¡ ¼Óµµ°¡ ºü¸£¸é ÁÁÀ½ - ÃßÃøÀÓ
³Ê¹« ºü¸§ = ÀÎÀ§ÀûÁ¶ÀÛ ÀǽÉ
Sandbox penalty imposed if new site?

°¢ ¹é¸µÅ©¿¡ °üÇÏ¿© :

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67

¸µÅ©ÇØÁÖ´Â ÆäÀÌÁöÀÇ ÆäÀÌÁö·©Å©

¹é¸µÅ©ÀÇ Ç°Áú¿¡ ±Ù°Å

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68


¹é¸µÅ©ÀÇ ¾ÞÄ¿ÅؽºÆ®

Å°¿öµå, Å°¿öµå ¹®±¸°¡ Àִ°¡?
°Ë»ö°á°úÀÇ Ã¹¹ø°¿¡ ³ª¿À´Â ÆäÀÌÁö°¡ ÆäÀÌÁö ³»¿¡´Â ¾îµð¿¡µµ Å°¿öµå°¡ ¾ø´Â °æ¿ì°¡ ÀÖ´Ù. ÀÌ°ÍÀº ¹«¾ùÀ» ¸»Çϴ°¡? (±¸±Û Æøź À» °¡´ÉÇÏ°Ô ÇÔ - "miserable failure"¸¦ °Ë»öÇØ º¼ °Í)

69

¸µÅ©ÀÇ ³ªÀÌ

±¸±Û ƯÇã - ¿À·¡µÈ °ÍÀÌ ÁÁÀº °Í.

70

¾ÞÄ¿ ÅؽºÆ®ÀÇ ¼öÁ¤ ºóµµ

±¸±Û ƯÇã - ÁÁÁö ¾ÊÀ½. ¿Ö ÀÚ²Ù ¹Ù²Ù´Ï?

71

¸µÅ©ÇØ ÁÖ´Â ÆäÀÌÁöÀÇ Àαâ

Àαâ = ÁÁ¾Æ ÇÔ, Á¸°æ

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72

¸µÅ©ÇØ ÁÖ´Â ÆäÀÌÁöÀÇ ¸µÅ©°Ç¼ö

ÀûÀ» ¼ö·Ï ÁÁ´Ù - ¸µÅ©ÀÇ °¡Ä¡°¡ ¿Ã¶ó°¨

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73

¸µÅ©ÇØ ÁÖ´Â ÆäÀÌÁö ³»ÀǸµÅ©ÀÇ À§Ä¡

¾Õ¿¡ ÀÖÀ» ¼ö·Ï ÁÁ´Ù

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74

¸µÅ©ÇØ ÁÖ´Â ÆäÀÌÁöÀÇ Å°¿öµå ¹Ðµµ

°Ë»ö Å°¿öµå°¡ ÀÚÁÖ ³ªÅ¸³ª´Â°¡?

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75

¸µÅ©ÇØ ÁÖ´Â ÆäÀÌÁöÀÇ HTML title

°°Àº Á¦¸ñ/ÁÖÁ¦Àΰ¡?

28

76

"Àü¹®°¡"»çÀÌÆ®·ÎºÎÅÍÀÇ ¸µÅ©Àΰ¡?

±¸±Û ƯÇã - Big time boost (Hilltop or Condensed Hilltop)
¼øÀ§¸¦ Å©°Ô »ó½Â½ÃÅ°´Â °ÍÀ¸·Î ÃÖ±Ù º¸°íµÊ!

-

77

¸µÅ©ÇØÁÖ´Â ÆäÀÌÁöÀÇ ÁÖÁ¦°¡ µ¿ÀÏÇÑ°¡?

°°Àº ¶Ç´Â ºñ½ÁÇÑ ÁÖÁ¦ÀÇ ÆäÀÌÁö¿¡¼­ ¸µÅ©ÇØÁÖ¾ú³ª? ±×·¯¸é ÁÁ´Ù

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78

¸µÅ©ÇØÁÖ´Â ÆäÀÌÁöÀÇ ÁÖÁ¦°¡ ´Ù¸¥°¡?

´Ù¸¥ ÁÖÁ¦, ¹«°üÇÑ ÁÖÁ¦·ÎºÎÅÍÀÇ ¸µÅ©Àΰ¡? ¹Ù»Ú´Ù

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79

À̹ÌÁö¸Ê ¸µÅ©Àΰ¡?

Problematic?

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80

ÀÚ¹Ù½ºÅ©¸³Æ® ¸µÅ©Àΰ¡?

¹®Á¦ÀÖÀ½- ¸µÅ©¸¦ ¼û±â·Á°í ±×·¨³ª?

µð·ºÅ丮 :

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81

DMOZ Directory¿¡ µî·ÏµÈ »çÀÌÆ®Àΰ¡?

"º¸ÀÌÁö ¾Ê´Â ¼Õ" DMOZ À̽´µé
1. Á¤»óÀûÀÎ »çÀÌÆ®°¡ µî·ÏÀÌ ¾ÈµÊ
2. ¹ÏÀ» ¼ö ¾øÀ½
3. ºÎÆÐÇÑ ¿¡µðÅ͵é
4. °æÀï·Â ÀÖ´Â »çÀÌÆ®°¡ µî·ÏÀÌ ±ÝÁöµÊ
5. ´õ·¯¿î Æ®¸¯ÀÌ »ç¿ëµÊ
6. ¹«·ÊÇÑ dmoz ¿¡µðÅ͵é

°áÁ¡ÀÌ ÀÖ´Â ÄÁ¼Á - °ø»êÁÖÀÇ´Â ½ÇÆÐÇß´Ù
¹«·áÀÚ¿øºÀ»ç ÆíÁý? ¹«·á¸é ¾ÈµÇÁö.
DMOZ ¶±ÀÌ´Ù Åä·Ð
DMOZ ¹®Á¦ Åä·Ð

±¸±Ûµð·ºÅ丮´Â ¾Ë·ÁÁöÁö ¾ÊÀº, °ü¸®µÇÁö ¾Ê´Â, °¨½Ã¹ÞÁö ¾Ê´Â, ¾ÇÀǸ¦ °¡Áø, º¸º¹ÀûÀÎ, µ¶Á¡Á¶Á÷¿¡ ÀÇÇÏ¿© ¸¸µé¾îÁü. ±× Á¶Á÷Àº ODP¿¡ µÕÁö¸¦ Æ° ÀÌÀÍÀ» ³ë¸®´Â ¿¡°í°¡ °­ÇÑ ÆíÁýÀÚµé·Î ±¸¼ºµÇ¾ú´Ù. ÃÖ»óÀ§ ¾î¶² »ç¶÷Àº ¹é¸¸ºÒÀ» ºÒ¾ú°í °¨¿Á¿¡ °¥ Á¤µµÀÌ´Ù. ÀÌÁ¦ Áö°Ü¿ö!

ÀÌ°ÍÀº ¿åÀÌ´Ù.
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µ·ÁÖ¸é ÇØÁشٰí ÇÏ´Â »ç¶÷À» Á¶½ÉÇÒ °Í -
°ø½Ä DMOZ ³ú¹° ±ÔÁ¤.
DMOZ¿¡ µî·ÏµÇ´Â °ÍÀº °ÅÀÇ ºÒ°¡´ÉÇÏ´Ù. ÀÌ »çÀÌÆ®´Â 2³â ÀÌ»ó(33°³¿ù) ±â´Ù¸®Áö ¾ÊÀ¸¸é µé¾î°¥ ¼ö°¡ ¾ø´Ù. "°³ÀΠȨÆäÀÌÁö"¿Í °°ÀÌ º°·Î Áß¿äÇÏÁö ¾ÊÀº Ä«Å×°í¸®¿¡¼­µµ ±×·¸´Ù. °³ÀÎ Ä«Å×°í¸®¿¡ 2¸¸°³ Á¤µµÀÇ »çÀÌÆ® ¹Û¿¡ ¾øÁö´Â ¾ÊÀ» °ÍÀÌ´Ù.

³»°¡ DMOZ¿¡°Ô ¹Ý´ëÅõÇ¥¸¦ ÇÒ ºô¹Ì¸¦ ÁÖ´Â °ÍÀÎÁöµµ ¸ð¸£°ÚÁö¸¸ (Áö±Ý ÀÌ Ç¥Çö). ³­ ±×·¸°Ô ºñÀ§ ¸ÂÃç ÁÖ¸ç »ç´Â ŸÀÔÀÌ ¾Æ´Ï´Ù - ³ª´Â ÀÌ¹Ì ¿À·¡Àü¿¡ ½Å°æ ²÷¾ú´Ù. DMOZ ´Â »ç¶óÁö°Å³ª Á×¾î¾ß ÇÑ´Ù. ½Ã°£³¶ºñ°¡ ¾ó¸¶³ª ½ÉÇÑ°¡!

±¸±ÛÀº ÀÛµ¿ÀÌ Á¦´ë·Î ¾ÈµÇ´Â ¿Àǵð·ºÅ丮ÇÁ·ÎÁ§Æ®(ODP)¸¦ ¾î¶»°Ôµç Á¶Ä¡ÇØ¾ß ÇÑ´Ù!
Àý´ë±Ç·ÂÀº Àý´ë ºÎÆÐÇÑ´Ù

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DMOZ Ä«Å×°í¸®?

ÁÖÁ¦°¡ Ä«Å×°í¸®¿¡ ¸Â³ª?
ÀϹÝÀûÀÎ ¶Ç´Â Áö¸®Àû Ä«Å×°í¸®Àΰ¡? µÑ´Ù °¡´ÉÇÏ°í µî·Ï°¡´ÉÇÏ´Ù.

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83

Yahoo µð·ºÅ丮¿¡ µî·ÏµÈ »çÀÌÆ®Àΰ¡?

¼øÀ§ Å©°Ô ¿Ã·ÁÁÜ - ¸Å³â 299ºÒ ³»¸é µé¾î°¥ ¼ö ÀÖ´Ù.
¸¹Àº »ç¶÷Àº ÃæºÐÈ÷ °¡Ä¡°¡ ÀÖ´Ù°í ÇÏ°í ¸¹Àº »ç¶÷Àº ±×·¸Áö ¾Ê´Ù°í ÇÑ´Ù.

-

84

LookSmart µð·ºÅ丮¿¡ µî·ÏµÈ »çÀÌÆ®Àΰ¡?

¼øÀ§¸¦ ¿Ã·ÁÁÙ±î? ´ç½ÅÀÇ »çÀÌÆ®¿¡ ´ëÇÑ Áß¿äÇÑ ÇÑÇ¥ÀÓ.

85

inktomi¿¡ µî·ÏµÈ »çÀÌÆ®Àΰ¡?

À×Å©Åä¹Ì °Ë»ö¼øÀ§¸¦ È®ÀÎÇÏ·Á¸é Pure Search ¸¦ Çغ¼ °Í.

-

86

±âŸ µð·ºÅ丮¿¡ µî·ÏµÈ »çÀÌÆ®(About µî)

µð·ºÅ丮¿¡ ¿Ã¶ó°¡´Â °ÍÀº ¼øÀ§¸¦ ¿Ã·ÁÁÜ (´Ù¸¥ »ç¶÷µéÀÌ ±× µð·ºÅ丮¸¦ ÁÁ°Ô Æò°¡ÇÏ´Â °æ¿ì¿¡´Â ºÐ¸íÈ÷ µµ¿òÀÌ µÈ´Ù.)

-

87

Àü¹®°¡»çÀÌÆ®Àΰ¡? (Hilltop or Condensed Hilltop)

´ë±Ô¸ð »çÀÌÆ®, Ç°ÁúÀÌ ÁÁÀº ¹é¸µÅ©µé

HOT

88

»çÀÌÆ®ÀÇ ³ªÀÌ - ¿À·¡µÈ °ÍÀÌ ¾ÈÁ¤¼ºÀ» º¸ÀÓ

±¸±Û ƯÇã
¿À·§µ¿¾È ¿î¿µµÈ »çÀÌÆ®¸é ÁÁ°í »õ·Î »ý¼ºµÈ ÆäÀÌÁö À妽ºµµ Àß µÈ´Ù
¿¬½À°ø°£(sand box)ÀÇ ¹Ý´ë.

-

89

»çÀÌÆ®ÀÇ ³ªÀÌ - ÃֽŻçÀÌÆ®À̸é ÀϽÃÀûÀ¸·Î ¼øÀ§ ¿Ã·ÁÁÜ

ÃֽŠ»çÀÌÆ®µéÀº ÀϽÃÀûÀ¸·Î ¼øÀ§¸¦ ¿Ã·ÁÁØ´Ù - 1ÁÖ¿¡¼­ 3ÁÖ Á¤µµ ¿Ã·ÁÁÖ´Â °ÍÀ¸·Î ÃßÁ¤ÇÑ´Ù - ¾ßÈÄ ¿ª½Ã ±×·¸°Ô ÇÑ´Ù.

-

90

»çÀÌÆ® µð·ºÅ丮 - Æ®¸®±¸Á¶

°Ë»ö°á°ú¿¡ ¿µÇâÀ» ÁØ´Ù - ³í¸®ÀûÀÌ°í ÀÏ°ü¼ºÀÌ ÀÖ°í, ÀϹÝÀûÀÎ °üÇà°ú ÀÏÄ¡ÇÒ °Í

-

91

»çÀÌÆ®¸Ê

°¡´ÉÇÑ ÇÑ ¿ÏÀüÇÏ°Ô ±¸¼ºÇÒ °Í - ¾ÞÄ¿ÅؽºÆ®¿¡´Â Å°¿öµå°¡ µé¾î°¡ ÀÖ¾î¾ß ÇÔ

-

92

»çÀÌÆ® Å©±â

¿¹Àü¿¡´Â ÆäÀÌÁö°¡ ¸¹Àº °ÍÀÌ ¼±È£µÊ - »çÀÌÆ®¿¡ ±ÇÀ§¸¦ ÁÖ°í ÆäÀÌÁö¿¡µµ ÁÁÀº ¿µÇâÀ» ÁÜ. ´õ Å« »çÀÌÆ® = ¼øÀ§ »ó½Â
Áö±ÝÀº ÄÄÇ»ÅÍ·Î ÀÚµ¿»ý¼ºÇÏ´Â ÆäÀÌÁöµé ¶§¹®¿¡ ÀûÀº ÆäÀÌÁö°¡ ¼±È£µÊ. ±¸±ÛÀº ¹ÌÄ£ °Íó·³ ÆäÀÌÁöµéÀ» ´ë·®À¸·Î ¹ö¸®°ï Çß¾ú´Ù.

-

93

»çÀÌÆ® ÁÖÁ¦¼±Á¤

»çÀÌÆ®°¡ ÁÖÁ¦¸¦ µå·¯³»°í ÀÖ³ª? °ü·ÃµÇ´Â ´Ü¾î¸¦ ¸¹ÀÌ »ç¿ëÇÏ°í ÀÖ³ª?
Å°¿öµå Ãßõ ÅøÀ» »ç¿ëÇÑ ÀûÀÌ Àִ°¡? ½Ã¼Ò·¯½º´Â?

ÆäÀÌÁö Åë°è - »ç¿ëÀÚÀÇ ÇàÅÂ:

±¸±Û Åø¹Ù¸¦ ÅëÇØ ±¸ÇöµÉ±î?

34, 35

94

ÆäÀÌÁö Æ®·¡ÇÈ

±¸±Û ƯÇã - ¹æ¹®ÀÚ ¼ö, Ãß¼¼

15,16,21

95

ÆäÀÌÁö ¼±Á¤·ü - Ŭ¸¯·ü

±¸±Û ƯÇã - ¾ó¸¶³ª ÀÚÁÖ Å¬¸¯ÀÌ µÇ³ª?

36, 37

96

ÆäÀÌÁö¿¡ ¸Ó¹«´Â ½Ã°£

±¸±Û ƯÇã - »ó´ëÀûÀ¸·Î ±ä ½Ã°£ = ÀûÇÕ¼ºÀÌ ³ôÀº °ÍÀ» ¾Ë·ÁÁÜ

45, 46

97

»ç¿ëÀÚ°¡ ±× ÆäÀÌÁö¸¦ ºÏ¸¶Å©Çß³ª?

±¸±Û ƯÇã - ºÏ¸¶Å© = ÁÁÀ½

47

98

ºÏ¸¶Å© Ãß°¡/»èÁ¦ ºóµµ

±¸±Û ƯÇã - ÃÖ±Ù °Í = ÁÁÀ½?

99

¾î¶»°Ô ±× ÆäÀÌÁö¸¦ ¶°³ª°í, ¾îµð·Î ¶°³ª´Â°¡?

¹é¹öÆ°À¸·Î ¶°³ª´ÂÁö, ¸µÅ©¸¦ Ŭ¸¯Çؼ­ ³ª°¡´ÂÁö µîµî

»çÀÌÆ®ÀÇ Åë°è - »ç¿ëÀÚÀÇ ÇàÅ :

±¸±Û Åø¹Ù¸¦ ÅëÇØ ±¸ÇöµÉ±î?

34, 35

100

»çÀÌÆ® Æ®·¡ÇÈ

±¸±Û ƯÇã - ¹æ¹®ÀÚ ¼ö, Áõ°¡Ãß¼¼ = ÁÁÀ½

101

¸µÅ©ÇØÁÖ´Â »çÀÌÆ®

±ÇÀ§ÀÖ´Â »çÀÌÆ®Àΰ¡?

102

Å°¿öµå

Å°¿öµå°Ë»öÀ¸·Î »ç¶÷µéÀÌ ´ç½ÅÀ» ã´Â´Ù.

-

103

»çÀÌÆ®¿¡ ¸Ó¹«´Â ½Ã°£

»ó´ëÀûÀ¸·Î ±ä ½Ã°£ = ÀûÇÕ¼ºÀÌ ³ôÀº °ÍÀ» ¾Ë·ÁÁÜ
°Ë»ö¿£ÁøÀÇ ÃѾָ¦ ¹ÞÀ» ¼ö ÀÖ´Â ¿ä¼Ò.

38

µµ¸ÞÀμÒÀ¯ÀÚÀÇ ÇàÅ :

40

104

µµ¸ÞÀÎ µî·ÏÀϽÃ

±¸±Û ƯÇã - µµ¸ÞÀÎ ¸¸·áÀÏ
5³âÀ¸·Î µî·ÏÇ϶ó, ±¸±ÛÀÌ ´ç½ÅÀÌ ÁøÂ¥¶ó´Â °ÍÀ» ¾Ë°Ô µÈ´Ù.
1³âÀ¸·Î µî·ÏÇÑ´Ù¸é Á» ÀÖ´Ù ¹ö¸± µµ¸ÞÀÎÀ̶õ ¸»Àΰ¡?

39

105

Á¦ÈÞ»çÀÌÆ®µéÀÌ Á¤»óÀûÀÎ »çÀÌÆ®Àΰ¡?

±¸±Û ƯÇã - ½ºÆÔ ¾øÀ» °Í, ¼ÒÀ¯±Ç°ü°è µî.

Top of page

4. Alleged ³×°¡Æ¼ºê ¿ÀÇÁÆäÀÌÁö SEO ±¸±Û ·©Å· ¿ä¼Ò (13)
ÁÖ
¿ä¼Ò¹øÈ£
³×°¡Æ¼ºê
¿ÀÇÁÆäÀÌÁö SEO ¿ä¼Ò
¼³¸í

-

Added

Æ®·¡ÇÈ ±¸¸Å

À¥Æ®·¡ÇÈÀ» µ·ÁÖ°í »çº»ÀûÀÌ Àִ°¡? ÀüȯÀ²ÀÌ 0ÀÎ Ç°ÁúÀÌ ³·Àº Æ®·¡ÇÈÀÏ °Í. Æ®·¡ÇÈÀ» À§ÇÑ Æ®·¡ÇÈÀ» Á¦°øÇÏ´Â °÷Àº "³ª»Û ÀÌ¿ô"À¸·Î °£ÁÖµÉ ¼ö ÀÖÀ½. ±¸±ÛÀÌ ÁøÂ¥ Àα⵵¸¦ °è»êÇϱâ À§ÇÏ¿© ´ç½ÅÀÇ Æ®·¡ÇÈÀ» ±ð¾Æ¹ö¸± ¼ö ÀÖÀ½. ´ëºÎºÐ °¡Â¥¶ó´Â °ÍÀ» ¾Ë±â ¶§¹®.
Æ®·¡ÇÈ ÆÄ¿ö¸¦ ÀÐ¾î º¸¾Ò³ª?

22-29

106

Temporal Link Analysis

Çٽɸ¸ ¸»Çϸé, ¿À·¡µÈ ¸µÅ©´Â ÁÁ°í, »õ·Î¿î ¸µÅ©´Â º°·Î´Ù.
¸µÅ© ±¸¸ÅµîÀÇ Á¶ÀÛÀ¸·Î ÀÎÇÑ ±Þ°ÝÇÑ ¹é¸µÅ© Áõ°¡¸¦ Æò°¡¿¡¼­ ¿ÏÈ­½ÃÅ°±â À§ÇÑ °ÍÀÌ´Ù.
Just one of the sandbox factors.

18

107

ÀǹÌÀÇ º¯È­

°Ë»ö¾î ÀÚüÀÇ Àǹ̵µ ½Ã°£ÀÌ °¨¿¡ µû¶ó ÃÖ±ÙÀÇ »ç°Çµé¿¡ ÀÇÇÏ¿© º¯È­ÇÑ´Ù.

BAD
108

¸µÅ©°¡ Çϳªµµ ¾ø´Ù

¹Ýµå½Ã ¾îµò°¡ÀÇ ¾î¶² »çÀÌÆ®¿¡¼­ ÃÖ¼ÒÇÑ ÇϳªÀÇ ¹é¸µÅ©´Â ÀÖ¾î¾ß ÇÑ´Ù. ±¸±Û¿¡ À妽º¸¦ À¯ÁöÇϱâ À§Çؼ­´Â.

BAD

109

¸µÅ© ±¸¸Å

(°É¸®Áö¸¸ ¾ÊÀ¸¸é ¾ÆÁÖ ÁÁ´Ù. °É·Á¼­ ¹ú ¹ÞÀ» °¡Ä¡°¡ ¾øÀ¸´Ï ÇÏÁö ¸» °Í.)

±¸±Û ƯÇã - ±¸±ÛÀº ¸µÅ©¸¦ µ·ÁÖ°í »ç´Â °ÍÀ» ½È¾îÇÔ, ±¸±ÛÀÇ ÆäÀÌÁö·©Å© ¸ðµ¨À» °¡Àå ³ª»Û ¹æ½ÄÀ¸·Î ¹«·ÂÈ­½ÃÅ°´Â °ÍÀ̱⠶§¹®.
1. µµ¿òÀÌ ¾ÈµÇ´Â °÷¿¡ ¸µÅ©°¡ ÀÖ´Â °ÍÀº ¾Æ´Ñ°¡?
2. ´Ü±â°£¿¡ ¼öõ°³ÀÇ ¸µÅ©°¡ »ý°å³ª?
3. ³ôÀº ÆäÀÌÁö·©Å©¸¦ °¡Áø ´ç½Å°ú ¹«°üÇÑ »çÀÌÆ®¿¡ ¸µÅ©¸¦ °®°í ÀÖ³ª?

41, 42

110

ÀÌÀüÀÇ »çÀÌÆ® ·©Å·

±¸±Û ƯÇã - ³ôÀº °Ô ÁÁÀº °Í

BAD
111

Ŭ·ÎÅ·

±¸±ÛÀº  ±ÝÁöÇÑ´Ù°í ¸Í¼¼ÇÔ! (Ŭ·ÎÅ·Àº °Ë»ö¿£Áø ½ºÆÄÀÌ´õ¿¡°Ô º¸¿©ÁÖ´Â ÆäÀÌÁö¿Í ´Ù¸¥ »ç¶÷µéÀÌ º¸´Â ÆäÀÌÁö°¡ ´Ù¸£°Ô ÇÏ´Â °ÍÀÓ.)

??
112

³ª»Û ÀÌ¿ô, Á¦ÈÞ»çÀÌÆ®·ÎºÎÅÍÀÇ ¸µÅ©

±¸±ÛÀº ³ª»Û »çÀÌÆ®°¡ ´ç½ÅÀ¸·Î ¸µÅ©¸¦ °É¾ú´Ù°í Çصµ ´ç½ÅÀÌ ¾î¶»°Ô ÇÒ ¼ö ÀÖ´Â °ÍÀÌ ¾Æ´Ï±â ¶§¹®¿¡ ÇÇÇظ¦ º¸Áö´Â ¾Ê´Â´Ù°í ÇÔ. ÀÌ»óÀûÀ¸·Î´Â ¸Â´Â ¾ê±âÀÓ.
±×·¯³ª, ¸î¸î »ç¶÷µéÀº ´Ù¸£°Ô ÃßÃøÇÔ. ƯÈ÷ À¥¸µ(A´Â B, B´Â C, ÀÌ·± ½ÄÀ¸·Î ¸µÅ©°¡ ¿¬°áµÇ´Â ±¸Á¶¸¦ Á¦°øÇÏ´Â »çÀÌÆ®)ó·³ ´Ù¸¥ ¿¬°ü¿äÀεéÀÌ µÚ¼¯ÀÏ ¶§.

BAD
113

µµ¸ÞÀÎ ³³Ä¡·Î ÀÎÇÑ ¹úÄ¢
(work with Google to fix)

°¨¿Á °¥ ÀÏ!
ÃÖ¼Ò Â¡¿ªÇüÀÌ ±â´Ù¸®´Â Å« Àýµµ.
¹üÀÎÀº ´ç½ÅÀÇ Àüü »çÀÌÆ®¸¦ º¹»çÇÏ¿© ¾à°£ °íÃļ­ ´Ù¸¥ °÷¿¡ È£½ºÆÃÇÑ´Ù. 

-

114

¹úÄ¢ - ±¸±Û TOS À§¹Ý

WPG(À¥Æ÷Áö¼Ç°ñµå)°¡ °¡Àå ³ª»Û À§¹ÝÀÚ - ¹¹¶óµµ ÇØ¾ß ÇÒ °Å¶ó°í »ý°¢ÇÏ´Â °ÌÀïÀÌ À¥¸¶½ºÅ͵鶧¹®¿¡ ±¸±Û ¼­¹ö ½Ã°£À» ´Ù Àâ¾Æ¸Ô´Â´Ù. ±¸±ÛÀº Á÷Á¢ ±×µéÀÇ À̸§À» °Å¸íÇϱ⵵ Çß´Ù. ±âÁØÀ» ³Ñ¾î¼³ ¶§ ±¸±ÛÀº ´ç½ÅÀ» ÂѾƳ¾ °ÍÀÌ´Ù. ¿¹¸¦ µé¾î µ¿ÀÏ IP¿¡¼­ °°Àº ´Ü¾î¸¦ ÇÏ·ç¿¡ 100¹ø ÀÌ»ó °Ë»öÇÏ¸é ±¸±ÛÀº IP¸¦ ¸·¾Æ¹ö¸± ¼öµµ ÀÖ´Ù. ÇÊ¿äÇÏ¸é ±¸±Û API¸¦ È°¿ëÇÏ¸é µÈ´Ù.

??
115

¼­¹öÀÇ ¾ÈÁ¤¼º - S/B >99.9%

»çÀÌÆ® ¿î¿µ½Ã°£ÀÌ ¾î¶»°Ô µÇ³ª? ¿¹¸¦ µé¾î »õº® 1½Ã¹Ý, ¼­¹ö°¡ Á×¾î ÀÖ´Â ½Ã°£¿¡ ÁÖÀǸ¦ ±â¿ïÀÎ ÀûÀÌ ÀÖ³ª? ±¸±Ûº¿ÀÌ ¾ó¸¶³ª ¿­½ÉÈ÷ ´Ù³à¾ß Çϴ°¡? °Ë»ö°á°ú¿¡¼­ Á¦¿ÜµÇ´Â ÃÖ¾ÇÀÇ »çÀ¯ÀÌ´Ù - ´ç½ÅÀº °Å±â¿¡ ¾ø¾ú´Ù! ISPÀÇ À¯Áöº¸¼ö·Î ÀÎÇÑ Àå¾Ö°¡ °Ë»ö°á°ú¿¡¼­ ¹èÁ¦µÈ ÀÌÀ¯°¡ µÉ ¼ö ÀÖ´Ù..

-

116

No more room
Å« »çÀÌÆ®µé·ÎºÎÅÍ ¹ö·ÁÁö´Â ÆäÀÌÁöµé

The 232 problem - Google has hit the 4.3 Gigabyte address space wall. ¾îÀ̱¸! ±¸±ÛÀº ÀÌÁ¦ À妽ºÇÑ ÆäÀÌÁö°¡ 8 Giga¸¦ ³Ñ´Â´Ù.
¿©·¯°¡Áö °Å´ë»çÀÌÆ®µé·ÎºÎÅÍ ¼öõ ÆäÀÌÁö°¡ »ç¶óÁö°í ÀÖ´Ù, ±¸±ÛÀÌ ÄÄÇ»ÅÍ·Î »ý¼ºÇÑ ÆäÀÌÁöµéÀ» °®´Ù¹ö¸®´Â û¼ÒÀÇ °úÁ¤À̶ó »ý°¢µÊ.

HOT

117

°æÀïÀÚ¸¦ °ø°ÝÇÏ¿© ¼øÀ§¸¦ Á¶ÀÛ

(1. ÄÜÅÙÃ÷ ÈÉÄ¡±â´Â Áߺ¹ÄÜÅÙÃ÷ ¹úÄ¢À» ¹Þ°ÔµÊ, ¿À¸®Áö³Î ÄÜÅÙÃ÷¶óµµ ¹úÄ¢À» ¹Þ°Ô µÉ ¼ö ÀÖÀ½ - ±¸±ÛÀº ¾î´À °ÍÀÌ ¿À¸®Áö³ÎÀÎÁö ¾Ë¾Æ³»´Âµ¥ ¾î·Á¿òÀÌ ÀÖÀ½.)

ÃÖ±Ù -

Site-Wide Link Attack
and
302 Redirect Attack
and
Hijacker Attack

±¸±ÛÀº ÀÌ°ÍÀÌ ºÒ°¡´ÉÇÏ´Ù°í ¸»ÇÔ (°æÀïÀÚ¸¦ ½ºÆиÓó·³ º¸À̵µ·Ï ÇÏ´Â ¸î°¡Áö ÀúÁú Æ®¸¯À» Á¦¿ÜÇÏ°í)
ÀÌ»óÀûÀ¸·Î, °æÀïÀÚ°¡ Á÷Á¢ ´ç½ÅÀÇ ¼øÀ§¸¦ Ç϶ô½Ãų ¼ö´Â ¾ø¾î¾ß ÇÔ.

±×·¯³ª ³¯Ä«·Î¿î »ç¶÷Àº ±¸±ÛÀÌ ¸»À» Á» ¹Ù²å´Ù´Â °ÍÀ» ³õÄ¡Áö ¾Ê¾Ò´Ù.However, an astute observer noticed that Google changed their website to read :
°ú°ÅÀÇ Ç¥Çö = "°æÀïÀÚ°¡ ´ç½ÅÀÇ ¼øÀ§¿¡ ÇÇÇظ¦ ÁÖ±â À§ÇÏ¿© ÇÒ ¼ö ÀÖ´Â ÀÏÀº ¾ø´Ù..."
¹Ù²ï Ç¥Çö = "°æÀïÀÚ°¡ ÇÒ ¼ö ÀÖ´Â ÀÏÀº °ÅÀÇ ¾ø´Ù ..."
±¸±ÛÀÌ ÃÖ¼ÒÇÑ ¹«¾ð°¡ ´õ·¯¿î Æ®¸¯ÀÌ °¡´ÉÇÏ´Ù°í »ý°¢ÇÏ´Â ºÐ¸íÇÑ Áõ°ÅÀÌ´Ù!

¹°·Ð ¾ðÁ¦³ª »õ·Î¿î ¹æ¹ýÀº »ý°Ü³¯ °ÍÀÌ´Ù!

-

118

Bouncing Ball Algorithm






ÃÖ¼ÒÇÑ ¾Ë·ÁÁø µÎ¼¼ °³ÀÇ ±¸±Û°Ë»ö ¾Ë°í¸®ÁòÀÌ »ç¿ëµÇ°í ÀÖÀ½. µ¥ÀÌŸ¼¾Å͸¦ °ÅÀÇ ·£´ýÇÏ°Ô ¿Ô´Ù°¬´ÙÇϸ鼭.
ÃßÃø°ú ÁüÀÛÀ¸·Î ¼øÀ§»ó½Â ½ÃµµÇÏ´Â »ç¶÷µé¿¡°Ô Çà¿îÀ»!

Ãß°¡·Î, »ó±âÇÑ ¿ä¼Ò Áß ¾î¶² °ÍµéÀº ¸ÅÀÏ ¾à°£¾¿ ¹Ù²ï´Ù. ¿ä¼ÒµéÀÇ °¡ÁßÄ¡°¡ ¹Ù²î´Â °Í »Ó¸¸ ¾Æ´Ï¶ó °ø½Ä ÀÚü°¡ ¹Ù²ï´Ù. º¯È­ÇÑ´Ù´Â °Í¸¸ º¯È­ÇÏÁö ¾Ê´Â´Ù.

¾Ë°í¸®ÁòÀÇ ¼öÁ¤Àº ´ç½ÅÀÇ »çÀÌÆ® ¼øÀ§¸¦ ¿Ã¸®±âµµ ³»¸®±âµµ ÇÒ ¼ö ÀÖ´Ù. ³ª´Â ÀÌ°ÍÀ» ³×°¡Æ¼ºê ¿ä¼Ò¿¡ ³Ö¾ú´Ù. ¿Ö³ÄÇÏ¸é ´ç½ÅÀÇ ¼øÀ§´Â Àý´ë ¾ÈÀüÇÏÁö ¾Ê±â ¶§¹®ÀÌ´Ù. ¹°·Ð ´ç½ÅÀÌ °Å´ëÇÏ´Ù¸é(ÆäÀÌÁö·©Å© 7 ÀÌ»ó) ±×·¸Áö ¾Ê´Ù. ¸¸¾à »óÀ§·©Å·¿¡ ¾Æ¹«¸® Çصµ ¿Ã¶ó°¥ ¼ö ¾ø´Ù¸é, °Ë»ö°á°ú ù ÆäÀÌÁö¿¡ ³ëÃâµÉ ¼ö ÀÖ´Â À¯ÀÏÇÑ ´ë¾ÈÀº ±¸±Û ¾Öµå¿öÁîÀÌ´Ù(¹°·Ð µ·À» ³»¾ß ÇÔ).

¿À´Ã, ³ª´Â °æÀïÀÌ ¾öû³ª°Ô ½ÉÇÑ "µÎ´Ü¾î ¹®±¸"¸¦ °Ë»öÇØ ºÃ´Âµ¥ °Ë»ö°á°ú 10°³ Áß Çϳªµµ ±× ÆäÀÌÁö¿¡ ±× ´Ü¾î°¡ ¾ø¾ú´Ù..
ÀÌ·² ¼ö°¡!
¿À´ÃÀÇ ±³ÈÆ - º°·Î Áß¿äÇÏÁö ¾ÊÀº °Ë»ö¾îÀÇ °æ¿ì, ¿ÂÆäÀÌÁö ·ê¸¸ ¾Ë¾Æµµ ´©±¸µçÁö ±Ý¹æ 1À§·Î ¿Ã¶ó°¥ ¼ö ÀÖ´Ù. ±×·¯³ª, ÀÏÁ¤ "»ó¾÷ÀûÀÎ °æÀï·¹º§"À» ³Ñ¾î¼­¸é "Àǹ̷ÐÀû ºÐ¼®(semantic analysis)"¾Ë°í¸®ÁòÀÌ µé¾î¿À°í ´ú Áß¿äÇß´ø °ÍÀÌ Áß¿äÇØÁø´Ù. Å°¿öµå¹Ðµµ¿¡ °üÇÑ ·êµµ ±×µéÀÇ »ý°¢¿¡ µû¶ó ÃãÃâ °ÍÀÌ´Ù. ¿ì¸®´Â °Ë»ö¿£ÁøÀÇ ¾ÈƼ-SEO ÁøÈ­¸¦ ¿ì¸® ´«À¸·Î Á÷Á¢ ¸ñ°ÝÇÏ°í ÀÖ´Ù. Àç¹ÌÀÖ´Â ÀÏÀÌ´Ù.

Top of page

ÃÖ±Ù ¾÷µ¥ÀÌÆ® -

2006
Everflux is the rule of the day - many small updates.
Sandbox (aging delay) alive and well
July 27th update
Big Daddy

2005 -
Novem. 5 - Jagger 3 Update

Nov.10 all done - settling out.

October 26 - Jagger 2 Update

More SERPs churning - OLD is highly valued.

October 17 - Jagger 1 Update
Recent Links, Recent Sites = SERP Turmoil
Google has declared war on phony (low-grade) links
Devaluation of reciprocal from unrelated-subject pages
Devaluation of links from "link houses"
Devaluation of purchased links
Big allinanchor changes
Large companies thrust to the top of the SERPs
Sandbox update
Lowering of sandbox threshold - re-sandboxing
Too fast link accumulation - links acquired too quickly
Deeper sandbox (longer - over 6 months)
Some suggest that one's site really had to be online before January 2004,
in order to avoid all ramifications of the sandbox.



Brief Google Algorithm Update List -
2006 - July - July 27 update, plus quality landing page update
2006 - Feb. - Big Daddy update

2005 - Sept. - the "False" Update (
Sep.22 - Big update, many changes)
2005 - May - Bourbon Update
2005 - Febr.- Allegra Update - Feb.17, 2005, Some sites released from the sandbox, but many remain.

2004 - Feb.- Brandy Update
2004 - Jan.- Austin Update

2003 - Nov.- Florida Update
2003 - June - Esmeralda Update
2003 - May - Dominic Update
2003 - Apr. - Cassandra Update
2003 - Mar. - Boston Update

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The Google Sandbox - The Single-Biggest SEO Ranking Factor for New Sites
Google is clearly fighting spam by sacrificing SERP newness for higher SERP quality.


March 2004
Edited August 2006

THE GOOGLE SANDBOX
The sandbox is alive and well.
In March 2004, Google implemented a new filter, now referred to as "The Sandbox". This new "effect" took months to notice and quantify.

The sandbox is also referred to as an "aging delay". Two aging delays have been suggested - one for link weight, and one for competitive term ranking.

The sand box only applies to highly COMPETITIVE terms, revolving around money, such as the words attorney, loans, viagra, real estate, etc. The more lucrative the keyword, the longer the wait.

Yahoo has a sandbox, as well. Opinion seems to indicate that the Yahoo aging delay is not quite as long as the Google Aging Delay.
Yahoo does seem to provide an initial boost, that will disappear after about 4 weeks.

MSN appears to have no sandbox. New sites with new pages, targeting competitive terms, can rank well very quickly (weeks) for those terms.


HOW IT WORKS
If you subscribe to the spam reduction theory, Google's thinking was, NO NEW SITES get good ranking, until they prove themselves.
Spammers generate thousands of new pages daily, along with millions of new links to go with them. This penalty is new-site based. Long-standing sites have no trouble ranking new pages.

Link Weight Aging Delay
Google WITHHOLDS "link juice" on new sites, by deprecating the new links, for 2-8 months. If the domain and backlinks have existed for a certain length of time (6 months?), then maybe you are OK, and escape from the sandbox.
Over time, the newly generated links are given weight, and eventually the sandbox effect is lifted.

Competitive Term Aging Delay
Google WITHHOLDS high ranking ability on new sites, for highly commercial keywords, such as loans, real estate, viagra, etc.
Eventually, the new site will rank well for the competitive keywords, and the sandbox effect is lifted. Six months is mentioned most frequently.


SOLUTIONS

Two methods are currently being used to get around the Sandbox penalty for new sites.

One method is to join the Google Ad Words or Adsense program, in which case your pages get spidered in MINUTES. Your site will be checked initially with an algo or human "smell test". If you smell good, you're in. Good rankings will follow (provided of course, that you have good on-page SEO, and a few good backlinks).

I speculate that if you are a Google partner ("approved"), then you are not going to be penalized, unless you subsequently "go bad".

The second method is to buy an old domain, just for it's longevity, and old backlinks. Many have bought up old domain names for this purpose. This may work right now, but the rules will soon change again. They always do.
Good luck!


Notes to the Above 118 Google Ranking Factors :

1

À¥¸¶½ºÅÍ Æ÷·³¿¡ ±Û ¿Ã¸®´Â »ç¶÷µéÀÇ °¡Àå ÁÁÀº ÀÇ°ßÀ» Á¤¸®Çϱâ À§ÇÏ¿© ³ë·ÂÇß´Ù.

2

ÃâÆÇµÈ ·êÀº ¾ø´Ù - SEO ¾ê±âµéÀ» ¸ðÀº °ÍµéÀ» Áö¼ÓÀûÀ¸·Î ¼öÁ¤ÇÏ°í ÀÖ´Ù. ÀÌ°ÍÀº ÁÖ ´ÜÀ§·Î ±ÛÀ» ¿Ã¸®´Â Å×Å©´ÏÄà ±¸±Ûºí·Î±×·Î »ý°¢Çصµ ÁÁ´Ù.

3

¸ñÇ¥·Î ÇÏ´Â Å°¿öµå°¡ µå¹°°í µ¶Æ¯ÇÑ °ÍÀ̸é ÆäÀÌÁö·©Å©´Â Áß¿äÇÏÁö ¾Ê´Ù.

4

Å°¿öµå°¡ °æÀïÀÌ ½ÉÇÑ °ÍÀ̸é ÆäÀÌÁö·©Å©µµ ¸Å¿ì Áß¿äÇØÁø´Ù.

5

¹é¸µÅ©°¡ ÀûÀ¸¸é ¿ÂÆäÀÌÁö¿ä¼ÒµéÀÌ Áß¿äÇØÁø´Ù. °æÀïÀÌ ½ÉÇÏÁö ¾ÊÀº Å°¿öµåµéÀÇ °æ¿ì¿¡.

6

ºÒÈ®½ÇÇÑ Ç¥ÇöµéÀÌ ³ÑÃij­´Ù. "¸¸¾à ±×·¸´Ù¸é", "¶Ç´Â", "±×·¯³ª"... °£·«ÇÏ°Ô ¿ä¾àÇغ¸ÀÚ.
°¢°¢ÀÇ Æ÷ÁöƼºê ¿ÂÆäÀÌÁö ¿ä¼Òµé¿¡ ´ëÇÑ ¿¹¿ÜµéÀº ÈçÇÏ°í ¸¹´Ù.
ÇÏÁö¸¸, °¡´ÉÇÑ ÇÑ ¸¹Àº ¿ä¼ÒµéÀ» °³¼±ÇÏ´Â °ÍÀÌ Áß¿äÇÏ´Ù°í »ý°¢ÇÑ´Ù. ¿ä¼ÒµéÀÇ °¡ÁßÄ¡¿Í ¿ä¼Ò ÀÚü¿¡ ´ëÇÑ °í·ÁµéÀÌ Áö¼ÓÀûÀ¸·Î º¯È­Çϱ⠶§¹®ÀÌ´Ù. - Á¶½ÉÀÌ Á¦ÀÏ. ´Ù¸¥ °Ë»ö¿£Áø¿¡µµ Àû¿ëµÊÀº ¹°·ÐÀÌ´Ù.

7

A few words about the LANGUAGE used on the Google site -
in a phrase - "soft spoken". We see it everywhere these days.
I am referring to understatement, sometimes even to the point of confusion.
"significant", "may", etc.
For example, when Google states that maybe it might not be a good idea to do a particular thing, what they SOMETIMES really mean is "If you do it, you are history".
Some Google suggestions are actually commands (STRONG HINTS) in disguise.
At some point, you begin to realize this.
Google just can't tell us everything, literally. Soooooooooo,

8

Become religious. Seek the light. It's there, but you gotta look.
LISTEN UP! Read the rules. Read between the lines. Carefully.
Differentiate. Project. Guess real hard for your situation.

Webmaster Guidelines
http://www.google.com/webmasters/guidelines.html

How does Google rank pages?
http://www.google.com/webmasters/4.html

Google Facts and Fiction
http://www.google.com/webmasters/facts.html

Search Engine Optimizers
http://www.google.com/webmasters/seo.html

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Sources
"These optimization opinions are too strong -
Too much speculation - I wanna see your SEO data! ". . . OK. Here it is -

Google Search Engine Optimization Forums
Disclaimer

1.

NOT A Google, Inc. Site

2.

In no way, did this data come directly from Google, Inc.

3.

This page consists of a compilation of public information, commonly available on the internet, at multiple sites, as well as public webmaster forums, and simple manual tests.

4.

The opinions stated above are merely the often misguided personal opinions of the author.

5.

I am not privy to any inside information.

6.

This information is continually changing, and may not be relevant when you read it.

7.

Although the author makes every effort to verify the information on this page, no information on this page is guaranteed to be correct, and any data contained herein may be erroneous.

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Vaughn's Summaries (One-Pagers)
©2004, 2005, 2006 - Vaughns-1-Pagers.com
Google search engine optimization (SEO) information


This Vaughns Google search engine SERP Ranking Factors SEO Checklist was last updated on 2006-08-18.